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Aloft Hotels, inspired by W Hotels and
introduced in 2005 with the first hotel opened in 2008, provides
new heights, an oasis where you least expect it, a spirited
neighborhood outpost, a haven at the side of the road. Aloft
Hotels brings a cozy harmony of modern elements to the
classic American on-the-road tradition, Aloft offers a sassy,
refreshing, ultra effortless alternative for both the business
and leisure traveler. Fresh, fun, and fulfilling, Aloft
Hotels is an experience to be discovered and rediscovered,
destination after destination, as you ease on down the road.
Brand Environment Policy or Program:
Environmental Sustainability Policy We, at Starwood Hotels &
Resorts Worldwide, Inc., believe that economic growth and the
well-being of society are inextricably tied to the health of the
environment. Accordingly, we embrace our responsibility for
environmental stewardship and are committed to integrating
leading environmental practices and sustainability principles
into our core business strategy.
Through collaboration with our hotel owners, franchisees,
suppliers and business partners, we will actively work to reduce
the environmental impact of our business activities and to
continually improve and innovate on practices aimed at:
- conserving natural resources,
- minimizing waste and pollution,
- enhancing indoor environmental quality,
- establishing and reporting on key environmental
performance indicators, and
- raising environmental awareness among our associates,
guests and communities.
We acknowledge that, in many ways, we, like the global
community we serve, are only in the early stages of developing
and implementing the many changes that will be necessary to
achieve these vital goals. Nonetheless, we strongly believe that
our efforts to support a healthy environment serve the interests
of both current and future generations and constitute the
foundation for enduring success.
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