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Viceroy Hotel Group is a luxury hotel
management and development company comprising three distinct
international collections: Viceroy Hotels and Resorts, The Tides
Resorts and Urban Retreats. Formerly known as Kor Hotel Group,
the company has changed its name to underscore the success and
growth of its flagship Viceroy brand, in the same year that
three new Viceroys debut in Miami, Anguilla and Snowmass. While
the company’s name has changed, its core mission to redefine the
traditional concept of luxury hospitality and an unwavering
commitment to excellence remain the same.
Environmentally Conscious Practices
Viceroy Hotel Group strives to incorporate environmentally
responsible and sustainable practices in all hotel and resort
development and operations with its Second Nature program. By
taking a team approach across all properties, the company raises
awareness and influences behavior in order to preserve
resources, reduce waste and decrease the company's carbon
footprint as a leader among luxury green hotels.
Staged Approach
Each Viceroy Hotel Group destination is engaged in an ongoing
process of implementing environmental hotel and sustainability
initiatives. This course of action begins by creating a written
environmental/sustainability policy, and enacting a water and
energy savings plan and comprehensive recycling
programs—covering everything from paper, glass, plastic and
cardboard to toner cartridges, fluorescent bulbs and
electronics. Each eco friendly hotel property uses biodegradable
cleaning products, has created incentive plans for employee use
of carpools and/or mass transit, and has installed
energy-efficient lighting and occupancy sensors throughout the
destination.
Programs
At the brand and individual property levels, Viceroy Hotel Group
properties identify and pursue region-specific environmental
hotel programs. These efforts include The Tides' brand
partnership with Oceana, the largest international organization
focused solely on protecting the world's oceans. The Tides
properties have offered events and room rate promotions that
raise awareness and monetary contributions on Oceana's behalf,
while The Tides Zihuatanejo welcomed Oceana's support of the
property's already acclaimed incubator and nursery program for
the endangered leatherback sea turtle. In addition, The Tides
culinary team regularly pursues alternative approaches to
traditional seafood offerings, incorporating sustainable choices
without sacrificing quality or taste. All of these efforts
undoubtedly result in an uncompromised offering of the best
green hotels.
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