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W® (luxury and upscale full service hotels,
retreats and residences) feature world class design, world class
restaurants and “on trend” bars and lounges and its signature
Whatever\Whenever® service standard. It’s a sensory multiplex
that not only indulges the senses, it delivers an emotional
experience. Whether it’s “behind the scenes” access at
Whappenings, or our cutting edge music, lighting and scent
programs, W hotels delivers an experience unmatched in the hotel
segment.
Westin® (luxury and upscale full-service hotels, resorts and
residences) is a lifestyle brand competing in the upper upscale
sector in nearly 30 countries around the globe. Each hotel
offers renewing experiences that inspire guests to be at their
best. First impressions at any Westin hotel are fueled by
signature sensory experiences of light, music, white tea scent
and botanicals. Westin revolutionized the industry with its
famous Heavenly Bed® and Heavenly Bath® and launched a
multi-million dollar retail program featuring these products.
Westin is the first global brand to offer in-room spa treatments
at every hotel and the first to go smoke-free in North America.
Westin guests stay in shape at WestinWORKOUT® Powered by Reebok
(SM). The new Westin Superfoods® menu is the latest way we bring
renewal to guests, with foods considered best for providing
disease-fighting and health-enhancing benefits due to their high
nutrient and antioxidant content.
Brand Environment Policy or
Program:
Environmental Sustainability Policy We, at
Starwood Hotels & Resorts Worldwide, Inc., believe that economic
growth and the well-being of society are inextricably tied to
the health of the environment. Accordingly, we embrace our
responsibility for environmental stewardship and are committed
to integrating leading environmental practices and
sustainability principles into our core business strategy.
Through collaboration with our hotel owners, franchisees,
suppliers and business partners, we will actively work to reduce
the environmental impact of our business activities and to
continually improve and innovate on practices aimed at:
conserving natural resources, minimizing waste and pollution,
enhancing indoor environmental quality, establishing and
reporting on key environmental performance indicators,
andraising environmental awareness among our associates, guests
and communities. We acknowledge that, in many ways, we, like the
global community we serve, are only in the early stages of
developing and implementing the many changes that will be
necessary to achieve these vital goals. Nonetheless, we strongly
believe that our efforts to support a healthy environment serve
the interests of both current and future generations and
constitute the foundation for enduring success.
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